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Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

How To Make Your Marketing Messages Stick With Your Audience

Imagine you’re brainstorming the copy for your next direct mail piece or marketing campaign. Your team comes up with what seems like a great idea for your campaign, then you send out the mail piece and it flops completely. It doesn’t connect with customers and the response rate is abysmal.

Obviously, if this happened to you, you’d be discouraged. But even more, you’d probably just be confused. Why did the message you so carefully crafted flop with your audience? It was so persuasive! You spent so much time on it! What gives?

The truth is that making your messages stick with your audience doesn’t have to be some mysterious hit-or-miss art. There are techniques and ways to make sure that your message lands with your target market. We’ll share three with you.

Keep it Simple
The biggest problem with most marketing messages is that they’re written by the experts. And unfortunately, that means that they get written at an expert-level, instead of writing in a way that the audience can understand.

Keeping your messages simple is hugely important. Since you’re the expert in your field, you understand why your product’s minute features make it excel over the competition–but your customers probably don’t care. They want to know the important basics, not the gritty details. Make sure your message doesn’t go over their heads.

Stay Concrete
The best way to get someone to understand your message is by making it concrete. Instead of talking in statistics and abstraction, give an example.

For instance, you can sell your mirror cleaner by getting technical: “Use our foam aerosol, non-ammoniated cleaning spray for a wholesome clean surface!” Or you can tell it concretely: “Imagine seeing your face more clearly than you ever have before–and without any annoying streaks.” Getting concrete is more compelling—especially to a non-expert.

Be Surprising
The best marketing messages avoid clichés and puffery. Today’s customers have heard the generic marketing messages so often that they don’t even register with them anymore. If you want your campaign to make an impact, you need to do something unexpected.

For instance, if you’re trying to convince your audience to avoid driving when they’re over-tired, this message might do the trick: Driving while sleep-impaired is ten times worse than driving drunk.

That statistic works because it surprises us—and most importantly, is actually true, according to MythBusters.

Next time you design a marketing campaign, make sure your messages are simple, concrete and surprising.

How To Make Your Marketing Messages Stick With Your Audience

Imagine you’re brainstorming the copy for your next direct mail piece or marketing campaign. Your team comes up with what seems like a great idea for your campaign, then you send out the mail piece and it flops completely. It doesn’t connect with customers and the response rate is abysmal.

Obviously, if this happened to you, you’d be discouraged. But even more, you’d probably just be confused. Why did the message you so carefully crafted flop with your audience? It was so persuasive! You spent so much time on it! What gives?

The truth is that making your messages stick with your audience doesn’t have to be some mysterious hit-or-miss art. There are techniques and ways to make sure that your message lands with your target market. We’ll share three with you.

Keep it Simple
The biggest problem with most marketing messages is that they’re written by the experts. And unfortunately, that means that they get written at an expert-level, instead of writing in a way that the audience can understand.

Keeping your messages simple is hugely important. Since you’re the expert in your field, you understand why your product’s minute features make it excel over the competition–but your customers probably don’t care. They want to know the important basics, not the gritty details. Make sure your message doesn’t go over their heads.

Stay Concrete
The best way to get someone to understand your message is by making it concrete. Instead of talking in statistics and abstraction, give an example.

For instance, you can sell your mirror cleaner by getting technical: “Use our foam aerosol, non-ammoniated cleaning spray for a wholesome clean surface!” Or you can tell it concretely: “Imagine seeing your face more clearly than you ever have before–and without any annoying streaks.” Getting concrete is more compelling—especially to a non-expert.

Be Surprising
The best marketing messages avoid clichés and puffery. Today’s customers have heard the generic marketing messages so often that they don’t even register with them anymore. If you want your campaign to make an impact, you need to do something unexpected.

For instance, if you’re trying to convince your audience to avoid driving when they’re over-tired, this message might do the trick: Driving while sleep-impaired is ten times worse than driving drunk.

That statistic works because it surprises us—and most importantly, is actually true, according to MythBusters.

Next time you design a marketing campaign, make sure your messages are simple, concrete and surprising.

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